The ELSA ASEFA Collection is a community oriented fashion line that brings luxury and style from artisans in Ethiopia to you in the comfort of your home. As of today, if you are lucky enough to live in the Washington DC area, you can ogle their goods in person. They had the grand opening of their bricks and mortar shop on Florida Avenue this afternoon. This spacious and light filled new store is complete with a design lab, where you can choose your own style, leather, handwoven details, hardware, and logo material.